Monthly Archives: November 2004

Reputation Matters

In the 10th annual Reputation Quotient Study published in Monday’s WSJ, readers can find obvious findings. http://www.harrisinteractive.com/expertise/reputation.asp Then come the not so obvious and what no one ever studies closely enough — how personal reptutation can either transcend or destroy a company’s standing. Case in point. This year’s biggest loser, Disney, went from fourth last… Read more »

“He’s One of Us”

Sometimes there’s brilliance in simplicity. “He’s One of Us” explains the re-election of George W. Bush as well as anything else. Character attributes — leadership, conviction and faith — created a wave of support that carried Bush past Kerry, who in the end, suffered from a lack of consistency and perceived personal warmth. What do… Read more »