Monthly Archives: November 2004

Reputation Matters

In the 10th annual Reputation Quotient Study published in Monday’s WSJ, readers can find obvious findings. Then come the not so obvious and what no one ever studies closely enough — how personal reptutation can either transcend or destroy a company’s standing. Case in point. This year’s biggest loser, Disney, went from fourth last… Read more »

“He’s One of Us”

Sometimes there’s brilliance in simplicity. “He’s One of Us” explains the re-election of George W. Bush as well as anything else. Character attributes — leadership, conviction and faith — created a wave of support that carried Bush past Kerry, who in the end, suffered from a lack of consistency and perceived personal warmth. What do… Read more »